It’s inevitable that the majority of guests at your meeting or conference will be looking at their phones while sitting in keynotes, education sessions and pretty much everywhere else. While social media interaction ups the engagement quotient for your event, attendees who spend too much time on Twitter can get distracted from what they’re really there to accomplish.
Dennis Shiao, director of product marketing at software company DNN and creator of the blog It’s All Virtual, which covers virtual events, has five tips for helping guests keep their tweeting in check. Consider including this information on your event app or in a pre-con email to your attendees. Shiao suggests creating signage to encourage desired behavior during sessions, which could be as simple as “Tweet Less. Connect More.” Additionally, use these tips as a guide to monitor your own habits at the next industry event you attend.
1. For every 10 people you follow, introduce yourself to one person at the conference.
2. For every five tweets, share one thought with another attendee, in person.
3. Find and meet five people from the event’s Twitter stream.
4. Put down the phone every five minutes or every three slides.
5. Aim to have your collected business cards exceed the number of your tweets about the conference.