Clint Landrock, executive vice president of Nanotech, says he believes the technology employed in the ID badges at TED’s recent event will make holograms and color-shifting inks a thing of the past. Collaborate talked with Landrock to find out more.
1. Under what circumstances would a planner want to employ high-tech security at a meeting or event?
If there is a specific security concern, such as the sharing of confidential information, or if the speakers or attendees are high-profile and the event has a high value (both of which are true for TED), then appropriate security measures should be taken.
2. What was TED’s reasoning for using this technology?
TED takes the security of their participants and speakers very seriously. Also, it was important for them to convey their brand and not have the security feature detract from that.
3. Is the technology available for any company to purchase?
Yes; however, we pick and choose our customers carefully, and for each customer we create a custom image and authentication solution.
4. What kind of investment is required?
It depends on many factors, such as the complexity of the authentication solution desired, the volume of the order, etc. With higher volumes, the cost can be well under $1 per unit.
5. What’s the ROI?
We provide ease of mind for all stakeholders involved so that your event can be secure. A meeting planner should assess the cost of having unwanted individuals gaining access to the event. The cost of a ticket to attend TED2014 is nearly $10,000. A participant pays around $1,000 to attend a typical event, and it only takes a small percent of counterfeit or duplicate passes to make this [security badge] worthwhile. It also adds a great ‘cool’ factor to your event and an increase in brand awareness.