Influencers on social media only existed in the past 20 years. They are now paid big bucks to promote products and film their lives.
What is a social influencer? What can you gain from working with a social media influencer?
Social media influencers: Defined
Social media influencers build an online following on social media platforms like TikTok or Instagram before promoting new products or trends for businesses.
Some social media influencers have tens or even hundreds of millions of fans. Cristiano Ronaldo and Taylor Swift come to mind. You’ll find influencers on social media in nearly every niche and industry.
Finding an exemplary brand ambassador is critical to your business’s success. Why partner with a social influencer?
Working with a social influencer has many benefits.
Businesses pay social media influencers for a variety of reasons.
- Increase your following. A shout-out or product plug can help you reach an even larger audience. This is particularly true if you can find the perfect social media influencer to reach your target audience.
- Build more trust. It is one thing to gush about yourself. The impact of someone else praising you is more excellent. Selecting the right influencer can also go a long way in building credibility.
- Increase sales: This follows the two previous points. You can create more relationships and convert customers by using a trusted messenger.
Find social media influencers.
How do you choose the right social media influencer to help build brand awareness and increase revenue? The formula is below.
Define your target audience.
It is essential to determine who you are trying to influence. Understanding and identifying your target audience is crucial for a successful social media campaign. Our guide on How to Write Marketing Plans includes a section about creating customer personas if you still need to learn your ideal clients’ demographics, needs, values, or locations.
Influencers are necessary to find
Next, check to see if any influencers have already mentioned your brand. Here are some free and paid tools that will allow you to search social media for mentions of your brand.
Expand your search to include the niche or industry you belong to if your brand is not mentioned. You can also search for interests that are indirectly related to your target audience. A plant nursery owner, for instance, may connect with a mommy blogger who creates videos on gardening.
After you’ve made a list, start sharing and following the conversations. If you play your cards well, you can promote your brand without having to pay someone else to do it. Social media mentions are not always paid advertisements. Your unique offering could go viral.
Most businesses, however, are less fortunate. You may have to set aside some money for the next stage.
Be ready to pay
Some social media influencers are doing it out of kindness. Usually charge a fee to provide their services.
- Earn up to $100 for each 10,000 Instagram followers by becoming a nano influencer
- Micro-influencers charge $100 to $500 for posts with up to 100,000 followers
- Mega-influencers earning $10,000+ to advertise their followers
There are also price adjustments for shout-outs, giveaways, product reviews, or brand ambassadorships. Videos, photos, or live streams are all priced differently.
Wisdom dictates that, if all else is equal, the influencer with the biggest audience should be chosen. But rarely are things all equal. You may get better results by working with a social media influencer with a smaller audience than you would with someone with a more significant following. Understanding customer personas are crucial to the process.
You probably follow a Twitter account, YouTube video, or Instagram feed. These channels are more likely to encourage you to research and buy products. You follow them, and you trust their insight.