Birthdays can be funny. They shouldn’t seem like a big deal if you look at them objectively. Everyone has a birthday. Very few people indeed view their birthdays objectively. They want to make it unique and celebrate with friends and family. Many people celebrate their birthdays with family and friends or treat themselves to a particular day. Businesses can offer a birthday reward program to help them.
Communicating and engaging with customers regularly is essential for these programs to work. Starbucks understands this, so its Customer loyalty and Birthday Club programs are the gold standard among U.S. retailers. There is stiff competition among small businesses for birthday rewards. An Alliance Data Study revealed that over half of consumers feel appreciated when retailers acknowledge their birthdays. This is why, on average, consumers receive between five and nine birthday rewards. Unfortunately, businesses can only redeem one to four of these offers on average.
How can you stand out from the crowd of birthday reward companies? Here are five ideas for creating a birthday rewards program that works for your business.
Now, give it away.
You want to remove all barriers to entry when it comes to getting people to come in. A free birthday gift is more appealing than a coupon requiring a purchase. Customers competing with birthday reward offers can benefit from a personalized message at the perfect time. This could be a free coffee or snack or even a small gift. Don’t discount birthday coupons because…
Discounts can also bring in big business.
Medieval Times is America’s number-one dinner show. They know that birthdays are a big deal. It’s a fun experience for kids and adults, and the rewards program is an excellent incentive to host a party. The typical birthday gift is free admission to the castle for the birthday child or girl, as long as they purchase a full-priced adult admission. You might enjoy receiving an email with free access for your birthday. But you could leave the bill to someone else or a group.
Gift cards are always popular.
Giving out a gift card is a great way to give your customers a different experience. The customer will receive a natural, tangible gift – an actual birthday present. You’re putting the customer in control by letting them choose what to receive as a birthday gift. You can use the gift card to get customers to spend more in your shop if you choose the right amount. If you give a $10 card, but most of your products fall in the $20 range, you have just encouraged them to spend an additional $10 at your store. If you offer a reloadable card, the chances of them returning to your store increase.
Spending less is a good idea.
It’s a fact that any promotion costs money. Turning the gift into a loss leader is essential to bring in repeat customers. You don’t have to spend a fortune on every birthday gift your business offers. You have two options: either you give something away that is inexpensive, like a coffee cup, or something that you provide for free but begs to be accompanied by something else. What are the chances that someone would eat a free birthday cookie if it didn’t come with a beverage?
You will receive a goodie bag at the conclusion.
When you were young, you used to get a gift bag after a party. The same is true for your company’s birthday rewards program. It would help if you didn’t give away a gift to everyone who tells you it’s their birthday. Encourage customers to register for your rewards program instead by filling out an application with their birthdays, name, and email address. This will reduce the number of fraudulent birthday claims. It will also enable you to contact these customers and offer them other promotions and coupons.
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