Remedy has helped 115,000 people, giving everything from beds to school supplies, in the past 18 months. Better World Books has converted 53 million books into more than $8.6 million in funding for literacy and education, diverted more than 26,000 tons of books from landfills, and donated 3.3 million books to partner programs worldwide since 2002. Both organizations leverage social media to create sound.
Last month, Mashable hosted the Social Good Summit at 92 Street Y in New York City, featuring speakers such as Lance Armstrong, Geena Davis, and Mandy Moore, as well as representatives from GE, MTV Networks, and other prominent organizations, alongside startups and entrepreneurs.
The conference is an example of the doors social media opens: Organizations with massive pocketbooks and celebrities with sizeable social reach are using the same technologies individuals use to help people worldwide. At a local meet-up inspired by the Summit and Social Good Day on Sept. 21, remedy relayed the need for pots and pans, a vacuum, and a washing machine through its social media networks and those of the 18 social good junkies who had gathered for the happy hour. Each need was met within minutes.
“It’s up to big companies to use our power, our access to scale, and connect it with those who have great ideas,” Beth Comstock, senior vice president, and chief marketing officer of GE, said during her presentation at the Summit. While that’s true, technology puts a similar power at everyone’s fingertips, allowing them to connect to forward-thinkers.
Startups and exciting endeavors are launching in every community every day. Are there organizations with creative ideas and a similar vision to yours you can partner with through your meetings? How can you leverage your conferences and events for social good? Are (Trying to figure that out? Here are five practical tips for building a good social strategy.)