Current mobile technology enhances the attendee experience a great deal. Programs, handouts, and other paperwork have become almost unnecessary, the conversation surrounding the event is now ongoing, and this is just the beginning. One hundred developers can create custom apps in the market. Still, there are also very affordable options already created with meetings and tradeshows in mind that can be customized to your event. The following have proven successful:
ChirpE by a2z has event maps, floor plans, program schedules, and an exhibitor list and integrates social media into one place. “Buzz” text messages can be sent through the app to alert attendees of schedule updates, promotions, or important reminders. ChirpE won a Trade Show Executive 2009 Innovation Award.
FollowMe, created by Core-Apps, was used at the 2010 International CES, the world’s largest consumer technology tradeshow. It integrates with Twitter, sends notifications and alerts, and allows attendees to add sessions and events to a personal schedule, read speaker and exhibitor profiles, a star they want to see on the tradeshow floor, and download brochures from exhibitors. The GPS exhibit hall mapping tool allows exhibitors to offer promotions to attendees as they walk by.
MacroView Labs creates custom apps for hotels, airports, cities, and attractions, so its custom event app incorporates area and hotel information and the content needed for the event, including GPS maps, ratings and reviews, meetings schedules, speaker information, and PDF downloads.
VisionTree Conference is accessible through a personal mobile device or one provided by the developer. VisionTree has much of the same functionality as other apps — exhibitor listings, floor plans, messages, and agendas — and adds mobile surveys, the ability to ask questions during a session, and business card exchange.