Even though conventional layouts are no longer the norm, they can still be used for corporate workshops and conferences. If you choose to use a traditional location, you may want to consider unique layouts. Many events don’t have to take place in a conventional venue. You may even bore your attendees to death by not thinking outside the box in terms of venue selection! It’s important to choose a unique platform for your event in order to impress your attendees.
We are excited to see the 2018 trend for non-dedicated venues and alternative event options that offer something even more exciting: unlimited potential! The experiential nature of non-traditional event spaces and their ability to extend a brand’s personality or core values are what makes them so valuable.
We will look at the things you need to keep in mind as we discuss event planning and unique venues. We’ll then dive into some amazing examples of unique venues. We will also explore some ideas on which event types or brand personalities are best suited for them. Let’s start!
Why choose a unique event venue?
There are many reasons to choose an unusual venue, including the fact that it will make your event memorable for your attendees and help you achieve a great result for your client. Working with a unique location can be fun if you are passionate about event planning. Instead of using your tried-and-true layout or decor style, this is your chance to push creativity to the extremes.
As an event planner, it’s a fantastic addition to your portfolio. You can set yourself apart in the world of events by arranging an array of events at different venues. This includes non-traditional ones.
Don’t ignore the standard event venue considerations.
It’s easy to become swept away by the creative ideas that are swirling in your head when choosing an event venue unique enough to impress event attendees. It would be best if you were happy that your creative juices were flowing. It would be best if you were still focused, used your best practices, and considered the practical aspects of hosting an event at this location.
Space should be your first consideration. You can’t sacrifice size just because you’re choosing a unique event venue. It is important to choose a platform that can accommodate the number of attendees you require. The same is true for the comfort of participants. You may want to reconsider your plans if you think you can squeeze in the numbers.
When choosing an event location, you should also consider the natural light. Even if a dark, mysterious venue is on brand, a certain amount of natural light must be present. Natural light can affect the mood, engagement, and productivity of attendees. If you want your attendees to have the best possible experience, then this is an important consideration. Your venue should at least have breakout areas with lots of natural lighting.
Character plays a key role in choosing a unique event venue
If you select an event venue that does not match your brand values, it can undermine the success of your event. It would be best if you used brand values and personality to inspire you when searching for an event venue. How can you achieve this? Well, you consider aspects like:
- Type of business
- Event goal
- The overall tone and mood of the event
- Positioning statement
- Branding
What is your brand famous for? What words do people associate with the venue you are considering? Does there exist a connection between them?
You will stand out from your competitors by choosing a venue that is unique and has a synergy between the brand and the event. This can help to increase brand awareness by attracting people from outside of your normal market. Damon Wee is an author for GEVME and believes that the venue can be just as important as the event content in deciding whether or not people attend. For an event he organized, he discovered that “45% unique click-throughs were on the event map.”
Consider, for example, how the venues are in synergy or complement with your brand.
- Art studio modern for a fashion brand
- Mansion is a new brand entering the luxury market
- A sustainable conference can be held in an eco-friendly location
The values or characteristics that they share can be used to enhance event marketing.
Strive for a stunning first impression.
You can make a lasting impression on attendees before they even step foot inside the venue. A stunning exterior will impress event attendees as they approach. You could achieve the same effect by extending your event space outside an indoor venue. Installing outdoor seating or organizing pre-convention activities in the area surrounding the platform will help maximize the wow factor, creating anticipation before people enter.
Outdoor sites are often the best option for a unique venue that will make a big first impression. Outdoor sites can provide an endless sense of potential, which is often not possible in media with four walls. The benefit is that they foster a community and offer more customization options. You can play off the atmosphere of unique venues such as racetracks or amusement parks that already have a great first impression. Remember that these places don’t need to be used as they were intended – get creative!
As an event planner, you need to consider the weather and any additional power requirements. You don’t want all your hard work to create a memorable event to be ruined on the big night. Keep these two factors in mind as you look at potential venues.
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