Decisions, decisions. We face important decisions every day about our events, whether it is choosing the right event management software or marketing partners to promote.
We have therefore decided to share some tips on how you can make the best choices for your event. Here are some articles on how to select partners for marketing, how to choose event management software, and how to maximize engagement.
Here’s a free guide to event production for those who need it.
What to watch out for in your meeting space
Meetings have evolved to become synonymous with experiences. To have a truly productive experience, it is necessary to rethink the traditional perception of meetings completely. The meeting space and its design should encourage interaction. The sessions should be designed to engage the attendees rather than overwhelm them. Food & beverage options should also be available to enhance the experience of attendees.
How can you make your conference more relatable?
Many event professionals are still focused on entertaining audiences to keep them engaged. Although the concept is not too outlandish, it’s the wrong way to go if you’re looking to make your event more meaningful. Each session should be short and relevant. Keep it relevant and emphasize the insights that they gain. To make your event more relatable to the audience, consider other factors, such as seat arrangement, interior design, audiovisual, and timing.
Magic in Six Minutes: Behind the Super Bowl halftime show
Every year, the Super Bowl halftime show is one of the most-watched, streamed, and discussed events. It’s amazing how fast and flawlessly everything is set up. It’s not uncommon for the setup to take six minutes if everything is done perfectly. It’s the preparation that begins in June the year prior. Everything is planned down to the smallest detail. The crew even knows when to switch to pre-recorded tracks in the event that the singer’s voice fails. This is an example of how preparation is key to events. A veteran audio tech takes us through every step.
Finding the Big Picture of Events
It’s easy to lose yourself in the details of an event and miss the bigger picture. It’s important to have a guide that explains how you can determine the “why” behind the event. The first step is to analyze the market and understand how you can leverage existing trends. You must then incorporate these trends into the event structure, from the marketing to the setup. Technology is wonderful but should not be the focus of your event. Priority one is to create an experience that will engage the audience and help you achieve your goals.
Your Guide to Choosing The Best Event Management System
Some event management tools may not be right for you. Choose an event management tool that fits your type of event and audience. It is crucial to grasp this, as it will give you a distinct advantage in the industry. According to research, more than half (55%) of event planners do not even use event management software. You can use this article to learn about the various event management software systems that are available.
How event apps are done
Conde Nast is well-deserved as the leader in its niche. Recently, their event agency, 23 Stories, released a brand new event app. The “Concierge.com” app is a great example of how an event app should be designed. The app offers a full-service approach, which means it takes care of both the digital as well as the physical aspects of an event. The app also has a team of professionals, including event and hospitality professionals. Conde Nast is not only leveraging their brand but also a unique experience that they can only offer via the app.
Nail Your Social Media Marketing
You already do this by posting your events on social media. How can you differentiate yourself from the crowd when everyone is doing it? A useful technique is to plan each post on an event calendar. Every post should be analyzed and adjusted as the campaign advances. Create enough excitement so that your audience will want to share the post and that they won’t miss it. You’ll want to give your audience a glimpse of the next steps, including the after-party and the impact on the real world.
All About Synergy in Partnership Marketing
Most people approach partnership marketing by asking what they can do for the other party. But that’s only one part of the equation. To make partnership marketing a success, you must also show how you can help your partner achieve their goals. It is important to get to know your partners and understand who they are. Find out how partnering with others can help you promote your event.
Tips to the Beginning Event Professional
For someone who is just getting started, the sheer number of options in the event industry can be overwhelming. To navigate the events industry, you will need to know what you are most interested in. Is event technology your thing? Perhaps it’s event management? You could also focus on event management. There are many options. The options are endless.
Make Event ROI Tracking Easy
It takes a lot of time and resources to run an event. Please streamline your entire event process. Wouldn’t it be great if you could track your event ROI and streamline the whole process at the same? Marketo and Hubspot (which we use) simplify the process by providing templates that cover the entire event. ROI is also integrated into the mix. These templates can easily be modified and duplicated to suit multiple occasions. This allows you to stay on top of your goals.