When planning events for Connect, I walk a fine line between presenting new high-tech ideas while taking care not to overwhelm attendees. Though technology can significantly improve engagement, it isn’t the main focus of our conferences (we’re all about building relationships, of course!).
That’s where our experts like Jim Spellos, Austin Johnston, and Brandt Krueger come in. During their educational sessions at Connect Marketplace, they’ll show you new tools and gadgets for your personal use and how to incorporate them into your event. They’ll also spark conversations around iBeacons and augmented reality systems and innovative expo floor concepts like using heat sensors to gauge traffic on the show floor.
The most significant tech trend right now is big data. I suspect nearly every brilliant company uses big data in event marketing, which is why you may be getting a few extra phone calls from technology providers and suppliers these days. RFID wristbands, the heat sensors above, polling—all of that technology falls into the category of big data. The more you know about your participants, the more you can ensure they are receiving ROI from attending your event, and the more you improve your show next year to continue to meet their needs.
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