Ruth Wikoff-Jones, CSEP, has more than 15 years of experience in the meeting and event industry. She started her career as an event planner in the nonprofit sector with Big Brothers Big Sisters of the Greater Twin Cities. She opened Blue Marble Events, a strategic meeting and event management company, in 2007, offering in-office consulting, meeting and event management, and collateral development services to corporations and associations. In 2008, she joined Aimia (then known as Carlson Marketing Worldwide), where she was responsible for sourcing, budgeting, and developing proposals for new clients. Wikoff-Jones received her CSEP certification in 2008 and is currently the director of email marketing and social media for the Minneapolis St. Paul chapter of the International Special Events Society. She has been a chapter member for 12 years and has served as a mentor and CSEP advocate.
Wikoff-Jones on the Future of Meetings
“Technology and personalization will drive how and what we deliver to the attendee. Right now, hoteliers still think that free Wi-Fi is a great concession. The reality is that it’s a necessity, just like water and electricity. Event apps will continue to evolve, and we’ll see more alternatives to traditional event services—apps that allow attendees to book transportation and meeting spaces like Uber, LiquidSpace, and others. We need to remember that, ultimately, meetings and events are personal. We need to look at ways to personalize an event, which comes from learning more about the attendee upfront. So much data is being collected that it’s not as hard as it used to be to learn attendee preferences.”