Let’s first check with your company to see if you can set some reasonable and attainable goals to end the year positively.
Need help to figure out where to start? We’ve got your back. Here are 25 things you can do as a small business to finish the year off and prepare for more success in 2011.
Marketing and Promotion
Consider using traditional marketing techniques.
Your trendy, modern business might be already crushing it on social media, digital advertising, and an optimized web presence. Traditional marketing techniques still need to be more relevant. Contrary to popular belief, conventional marketing methods are still effective. Cold-calling, print, direct mail, and television are all practical marketing tools that can reach and attract new customers who may have yet to be aware of your online presence. Remember that people respond more positively to print than digital advertising.
Your website should feel as localized as your store.
Localizing your online presence, whether online or brick-and-mortar (or a combination), can help your customers feel like they are in a local shop. Include geographical keywords, such as specific cities, in your social media and website content. You can use this to build your local brand while optimizing your search engine presence.
Consider using targeted ads and landing pages for online stores aimed at some geographic regions where you already have a client base. You can keep your existing customers and attract new ones. You don’t need to be local to run a business like one.
Customers can now buy in a variety of ways.
It might be time to introduce a new option, such as online ordering and pickup or delivery. Clover allows you to add options such as online orders and delivery or pickup in-store.
It would help if you had a variety of payment options.
You could prevent your business from attracting more customers by only accepting cash and credit cards. Today’s consumers prefer mobile payment methods like Apple Pay (r) and Google Pay (TM). You can increase sales and attract new customers by adding payment methods. Clover‘s POS system accepts all major payment types, including contactless.
Promote irresistible offers
A promotion is an excellent way to get new customers, reward or excite your existing ones, and clear out the inventory. There’s also no better time than the end of the year when the holiday shopping season is in full swing. Ensure these promotions and discounts are easy to use and appealing to your customers. Mobile coupons are easy to use and can be scanned online or in-store.
Gather and review customer feedback.
Everyone needs help dealing with feedback. Entrepreneurs, however, find it essential to the success of their businesses. As the year winds down, now is a great time to review and collect any feedback from customers you have received and determine if you need to make any changes in your business, either short-term or long-term. You can focus on finding solutions and enhancing your strengths by reviewing all the feedback you receive.
Positive reviews can be displayed on your website.
Publicizing positive feedback on your site is a fantastic way to improve your company’s reputation. It will also encourage you to get more feedback. When new customers read published reviews on your website, they are likelier to do the same and leave their thoughts.
Conduct a quick and actionable customer survey.
A concise but focused customer survey can be an excellent way to collect data about customers’ experiences during a shopping rush, such as the holiday season. Ask relevant questions in areas you’d like to get complete honesty from your customers — such as product design, customer service, website experience, and returns. Also, make sure that the survey is actionable. Make sure that your survey lasts only a short time. People are more likely to complete the survey if only a few simple questions exist.
Cybersecurity
Update your operating software.
If you still need to do so, you should update the operating system software on your computer if it’s not the latest version. Updating your software is a great way to ensure your system remains safe and secure. Updated computer systems are less prone to crashes and attacks. Each time you upgrade your system, your security is also upgraded. It’s also something that you can do overnight and not interrupt your business.
Change your Wi-Fi password (or add one!)
Hackers will always be attracted to unsecured networks, even if everyone loves coffee shops or bookshops with free Wi-Fi. A vulnerable hotspot can be a huge security risk. Hackers could gain access to your storage systems and financial information. You can quickly increase your security by adding a password to the public network and changing it frequently. You can also encrypt or cloak a private network if you disable the SSID broadcasting feature.
Please back up your data on the cloud or encrypt it.
Encrypting data, hiding and locking sensitive data behind a password can add an extra layer of security for your business. You should consider implementing data encryption and cloud storage for your business if all your data is stored on a single hard drive. It’s important to remember that protecting your business is not the only thing you should be concerned about. You also need to protect your customers’ sensitive data.
Update your password policy or strengthen your passwords.
It can positively impact your security by requiring all team members to use complex passwords. If you still need to do so, you should require that all team members create complex, strong passwords using a combination of uppercase, lowercase, symbols, and numbers. For added security, you can need that passwords are updated regularly or use two-factor authentication. Passwords should generally be updated at least once per year. To increase security, update passwords every three to five months.
Buy some antivirus software.
The use of antivirus software is a great way to protect your business from cyber-attacks and malware. Small businesses have many options for affordable, specialized software.
Upgrade to Clover Security Plus
You can upgrade your Clover-based business to Clover Security Plus to achieve world-class security. Clover Security Plus protects your customers’ data with tokenization and end-to-end cryptography. You can also access a score for protection that helps you monitor your risk reduction. Clover’s support team is always available to answer any questions you may have about safety.
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