The most important part of setting up panel discussions is choosing the right speakers, but the moderator serves an important role, too. [...] Read more
Is there really such a thing as a perfect event? Yes, says former-stockbroker-turned-author Mark Jeffries, a communications consultant to some of the world’s largest and most successful organizations. He speaks at and moderates conferences, summits, sales meetings, user forums and conventions around the world for clients including IBM, Hewlett-Packard, Microsoft and Bank of America. Editor-in-Chief Christine Born caught up with him between speaking engagements to talk about his new e-book “Creating the Perfect Event,” and what he thinks is required to do so.
What made you go from speaking at events to creating a book that one might expect from a [...] Read more
Planners describe the tipping points in their lives that set them on a new path. [...] Read more
Are last-minute cancellations or controversy worth the buzz a well-known speaker generates? Starbucks Chairman Howard Schultz made a final-hour decision not to speak at last week’s Global Leadership Summit, and the Global Business Travel Association replaced Arnold Schwarzenegger as a speaker for its upcoming convention. How can planners prepare and respond? [...] Read more
Your conference on twitter is viewed on your consolidated computer/laptop and your personal hologram is taking care of customer service, all at the same time! [...] Read more
Tips on meeting fundamentals from a 32-year industry veteran [...] Read more