Education

The Business of You: How Strong Is Your Core?

Presented by Barbara Dunn, Esq., Howe & Hutton Ltd.; Carol Norfleet, CMP, DMCP, Destination Nashville; and Michele Wierzgac, MSEd, CMM, Michele & Company
Rooms 501/502
Sponsored by Hyatt Hotels Corporation and Visit Pensacola

Meeting professionals are just that—professionals. This in-depth workshop outlines best negotiation practices and helps you develop your own personal brand. Learn about certifications from certified meeting professionals, pick which certifications are best for you and learn how to qualify.

Learning Objectives:
• Articulate your personal brand and professional identity
• Ensure success in contract formation, negotiations and disputes
• Improve core skills through certification and industry involvement

1 clock hour toward CMP-IS Domain: B. Project Management

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Certified Meeting Professional (CMP): The Proven Credential for Enhancing Your Career

Presented by Deborah Gardner, CMP
Room 501
Sponsored by Visit Newport Beach Inc.

More than 16,000 meetings industry professionals in 35 countries have earned the prestigious CMP designation. Establish your credibility within the hospitality profession by obtaining your professional certification through the Convention Industry Council (CIC) standard requirements. Learn the benefits, guidelines and industry trends that will help you obtain the prestigious certification.

Learning Objectives:
• Understand the business potential of the CMP designation
• Practice testing techniques with several exercises (including a mock exam)
• Recognize how the simple application process works to your advantage

1 clock hour toward CMP-IS Domain: E. Human Resources

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Managing Risk and Liability: A Belt and Suspenders Approach

Presented by Barbara Dunn, Esq., Howe & Hutton Ltd.
Rooms 503/504
Sponsored by Boise Convention and Visitors Bureau

Explore the various areas of liability associated with meetings and events, and the risk management tools used to combat liability. Participants will discuss liquor liability, the Americans with Disabilities Act, music licensing, insurance, indemnification and releases/waivers.

Learning Objectives:
• Identify ways to manage liability
• Understand the areas of liability in connection with meetings and events
• Apply methods of managing liability through contracts and insurance

1 clock hour toward CMP-IS Domain: C. Risk Management

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

PowerPoint and Beyond: Advanced Presentation Skills

Presented by Jim Spellos, CMP, Meeting U.
Room 502
Sponsored by Richmond Region Tourism

“Death by PowerPoint” need not be the norm for presenters. In this session, attendees will discuss advanced PowerPoint options (and other non-PowerPoint tools) to ensure presentations have the greatest impact. Additionally, a discussion on the critical computer cable interfaces will enhance your knowledge in order to prepare speakers for success.

Learning Objectives:
• Learn to utilize five advanced PowerPoint tools
• Identify the essential computer cable interfaces for various devices
• Understand the most popular alternative presentation tools and apps

1 clock hour toward CMP-IS Domain: G. Meeting or Event Design

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

SHI_T

Presented by Chris Gasbarro, Creative Community Connections (C3)
Room 404
Sponsored by Team San Jose

That’s not a typo, but some of you may think “shift” is a bad word. As a meeting planner, shame on you if you don’t find opportunities to shift the design, creativity and execution of the events you produce. Participants will explore a plethora of ideas, techniques and challenges to think differently and take calculated risks with their future meetings.

Learning Objectives:
• Gain a better understanding of your attendees and your responsibility to them
• Assess whether your organization’s meetings and events are in need of a shift
• Get great ideas to start incorporating into your meetings and events

1 clock hour toward CMP-IS Domain: A. Strategic Planning

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Flip Learning: Changing the Way Learning Happens in Meetings

Presented by Sharon Fisher, Play with a Purpose
Rooms 402/403
Sponsored by Visit Tri-Valley

Successful learning requires more than a one-way exchange of information. Flip learning is a technology-driven way of teaching in which the attendee gets the content prior to attending, then participates in hands-on application of the material at the meeting. Participants will learn about this technique from a case study, which personalizes learning, increases learner-teacher interaction and leads to greater understanding of key concepts.

Learning Objectives:
• Gain an understanding of flip learning and the power of this learning model
• Understand some basic dos and don’ts for implementing the technique
• Experience firsthand the impact flip learning has on learner engagement

1 clock hour toward CMP-IS Domain: A. Strategic Planning

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

I Don’t Speak Lumen: AV Survival Skills

Presented by Jessica Levin, MBA, CMP, CAE, Seven Degrees Communications, and Midori Connolly, AVGirl Productions
Rooms 506/507
Sponsored by Visit Newport Beach Inc.

Have you ever walked into a room with a speaker trying to make their microphone work? Has your budget ever jumped because of unexpected labor costs? If you have felt this frustration, you’re not alone. From trying to understand the value of HD and SD to deciphering an AV estimate, this session will give meeting professionals the help they desperately need.

Learning Objectives:
• Identify the individuals on an AV team and understand the gear they operate
• Acquire skills to personally solve AV challenges (like inoperable microphones)
• Discover key pieces of AV gear to buy that will save money and hassle

1 clock hour toward CMP-IS Domain: G. Meeting or Event Design

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

It’s App-tastic: 60 Apps in 60 Minutes

Presented by Jim Spellos, CMP, Meeting U.
Room 502
Sponsored by Richmond Region Tourism

Whether you’re using an iPad, Android or Windows 8 device, you’re not using your time most efficiently unless you’re using the best productivity apps available. This fast-paced session will review and showcase 60 of the most powerful apps for business professionals.  Attendees should bring their tablets and smart phones and be ready to share their favorites.

Learning Objectives:
• Identify 60 of the most useful business apps available
• Understand how the Android and Windows mobile solutions compare to Apple
• Discover how to use mobile devices more effectively for business applications

1 clock hour toward CMP-IS Domain: A. Strategic Planning

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Project You: The Power of Your Story to Engage, Energize and Evolve

Presented by Karen McCullough, Karen McCullough & Co.
Rooms 503/504
Sponsored by Las Vegas Convention and Visitors Authority

Your story is a powerful tool that can help you advance your career, tap into your leadership potential and build a meaningful, professional brand. Powerful stories do more than entertain—they can establish rapport, develop teams, make the sale, attract talent, relieve stress, build trust and manage expectations. Learn to develop yours (and your event’s) in this interactive session.

Learning Objectives:
• Learn how to make your story right and tight, and hold a listener’s attention
• Gain personal insights and confidence as you develop your story
• Understand how your story can help you engage with and energize others

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Dimensionalize the Attendee Experience

Presented by Chris Gasbarro, Creative Community Connections (C3)
Room 404
Sponsored by Visit Tri-Valley

Today’s meetings professionals are challenged with providing more unique and engaging programs to achieve organizational goals. Meeting professionals must integrate a message throughout every program to enhance learning and create a more powerful experience for attendees. This session will provide creative ways to “dimensionalize” the attendee experience by leveraging visual and design properties to make more impact.

Learning Objectives:
• Identify learner outcomes and attendee objectives through demographic analysis
• Learn to design environments through program structure
• Think creatively about branding development and design

1 clock hour toward CMP-IS Domain: A. Strategic Planning

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Hybrid Meetings

Presented by Eric Vidal, InterCall, and Monica Compton, CMP, Pinnacle Productions
Room 401
Sponsored by InterCall

Hybrid meetings are increasingly important among associations looking to reach a broader audience and connect with a more tech-savvy membership. Eric Vidal, whose company InterCall is a leader in virtual business, and Monica Compton, CMP, walk you step-by-step through planning a hybrid meeting. Come prepared with questions, best practices and challenges you’ve faced in this ever-growing segment of meetings and events.

Learning Objectives:
• Demonstrate the value of hybrid meetings to the C-suite
• Identify the necessary technology for hybrid meetings
• Assess the virtual components that will work for your meeting

1 clock hour toward CMP-IS Domain: A. Strategic Planning

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Planners are from Saturn, Suppliers are from Venus

Presented by Shawna Suckow, CMP, Senior Planners Industry Network
Rooms 506-507
Sponsored by Boise Convention and Visitors Bureau

Planners and suppliers often think they speak the same language, but three years of research has proven quite the opposite. Join as Suckow pulls back the curtain and shares what each side is doing—and how it is interpreted by the other—in a fun but effective look at how we can all drive each other a little less crazy.

Learning Objectives:
• Learn how planners prefer to be contacted and what you may be doing wrong
• Discover how to conduct winning site visits and FAMs
• Identify RFP/proposal dos and don’ts for planners and suppliers

1 clock hour toward CMP-IS Domain: F. Stakeholder Management

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Social Media

Presented by Mary Higbe, Nerium International
Room 504
Sponsored by Team San Jose

What do attendees think of your event? Are they enjoying themselves? Wouldn’t you like to know? You can—by leading the conversation or by joining theirs. Be recognized as a proactive force in the industry by integrating a few simple methods into your communication plan before, during and after your event.

Learning Objectives:
• Utilize various social media platforms to engage attendees at your events
• Learn how to create a rich social media user experience
• Track the user experience and transform it into measurable results

Be Sociable, Share!

• 
• 
• 
• 
• 
• 
• 
• 

• 
• 
• 
• 
• 
• 
• 
• 
• 
•