What's New: Twitter Hashtag Pages
The most crucial social media tool on-site at conferences is the Twitter hashtag. It is mobile and curates conference-specific conversation in real time in one place. And Twitter just made it better.
During Twitter’s first ever TV commercial during the Pocono 400 NASCAR race, the social network announced the launch of event hashtag pages, which compile tweets from a specific hashtag, feature custom branding in the header, and highlight top people and tweets using the hashtag. The micro-blogging site created one for #NASCAR during the race that featured pictures and tweets from drivers, fans and media.
Tweets about live events (especially sporting events and awards shows) spread exponentially on the social network. As with brand pages that were slowly rolled out to top companies like Pepsi and Nike in December, Twitter hasn’t announced when and if it will open hashtag pages to the public or what future events it will highlight in this way.
If the feature becomes available to all users, though, the ability to create a hashtag page for your conference will make promotion and on-site engagement easier and even more beneficial to event professionals.
For additional ways to use Twitter for your events, read “What Happened to Twitter?”